Accor is deeply committed to sustainable value creation and plays an active role in giving back to the planet and the community. As part of an ongoing commitment to sustainable development and humanitarian work, in 2011 Accor launched its so-called Planet 21 program that is dedicated to building a better future for tomorrow’s world. This program endeavors to act for ‘positive hospitality’ and has set some ambitions objectives to meet by 2021/2022, structured around different pillars. In 2016, Accor has developed the modern and innovative web platform Gaïa, that offers all hotels great support to implement the roadmap action plan of Planet 21.
Every Accor hotel is awarded for their Planet 21 achievements based on points. In 2019, The Grand has received 110 points, which is the platinum ranking. The Grand is striving to receive more points in the future. To achieve this, The Grand has its own Planet 21 team. This group of highly motivated and dedicated employees come together every two weeks to set goals committed to sustainable value creation.
Over the last decade, The Grand has integrated numerous of sustainable practices to create a better future. For maximum sustainability, The Grand invested in a full upgrade of the HVAC installation and replacement of most hotel windows with monumental double-pane glass. The HVAC upgrade consisted of the installation of a new WKO 130-meter deep mono-well with heat pump installation, a completely new Fancoil system in the rooms and corridors, an upgrade of the Air-handling units with heat recovery systems, sustainable water boilers and sustainable insulation of the hotel roof.
In 2017, the kitchen team of restaurant Bridges initiated an urban rooftop garden. Several garden beds and a greenhouse were placed on the roof of the hotel. Before being planted in the garden beds, seeds are first planted in the greenhouse and reared to little plants until they are strong enough to survive outside. Kale, herbs, strawberries, lettuce and other vegetables grow on the rooftop. The fresh vegetables are used in dishes and smoothies for the staff canteen and restaurant Bridges. The freshly grown herbs are often used in cocktails served in Bridges and The Flying Dutchman.
The Grand collaborates with Too Good To Go, to fight against food waste. We several boxes in the ‘Too Good To Go-app’ for a reduced price. These boxes consist of delicious left-overs from the day, such as freshly baked croissants, daily-fresh bread, tasty jams and sweets. Users of the mobile app can buy a box and pick them up at the hotel. This way, users get the change to enjoy delicious products for a reduces price and The Grand contributes to the fight against food waste.
The Grand also works closely together with several local and national charity organizations. Last year, the hotel has supported the homeless in Amsterdam by donating clothes to the homeless shelter ‘De Regenboog Groep’. In light of the International Poverty Day 2020, the staff of the hotel donated a large number of items to the Voedselbank. During the first lockdown in March 2020, 10.000 The Grand Tulips were brought to eight different elderly homes in and around Amsterdam.
These investments and dedication from both staff and guests have resulted in the achievement of the Gold certification from the Green Key standard. The Green Key Award is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry. This prestigious ecolabel represents a commitment by businesses that their premises adhere to the strict criteria set by the Foundation for Environmental Education. The Grand is proud to have received the highest level of the Green Key standard: Gold.